CHEETOS® snacks are the much-loved cheesy treats that are fun for everyone! You just can’t eat a CHEETOS® snack without licking the signature “cheetle” off your fingertips. And wherever the CHEETOS® brand and CHESTER CHEETAH® go, cheesy smiles are sure to follow.
Cheetos (Chee-tos until 1998) is a brand of cheese-flavored, puffed cornmeal snacks made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948. Success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay.
In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand.
In 2010, Cheetos was ranked as the top selling brand of cheese puffs ; worldwide the annual retail sales totaled approximately $4 billion. The original Crunchy Cheetos are still in production but the product line has since expanded to include 21 different types of Cheetos. Cheetos are sold in more than 36 countries, the flavor and composition is often varied to match regional taste and cultural preferences—such as Savory American Cream in China, and Strawberry Cheetos in Japan.