Doritos

 

The DORITOS® brand is all about boldness. If you’re up to the challenge, grab a bag of DORITOS® tortilla chips and get ready to make some memories you won’t soon forget. It’s a bold experience in snacking and beyond.

Doritos is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo.The original Doritos flavor is Nacho Cheese, though other flavors have since debuted for the company. Doritos originated in a restaurant at Disneyland.

The original product was made at the Casa de Fritos (now Rancho Del Zocalo) at Disneyland in Anaheim, California, during the early 1960s. Taking the original idea from the traditional Mexican snack known as totopo, the company-owned restaurant cut them up, fried them, and added basic seasoning, resembling the Mexican chilaquiles, but in this case being dry.

Arch West was the vice president of marketing of Frito-Lay at the time, and noticed their popularity. He made a deal in 1964 with Alex Foods, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay moved the production in-house to its Tulsa plant.

The name derives from the Mexican Spanishdoradito, meaning “golden brown.”[6]