Lays

 

Wherever celebrations and good times happen, the LAY’S® brand will be there just as it has been for more than 75 years. With flavors almost as rich as our history, we have a chip or crisp flavor guaranteed to bring a smile on your face.

Lay’s is the name of a brand for a number of potato chip varieties. The company that founded the chip brand in the U.S. in 1932 is also known as Lay’s.

It is also called Frito-Lay. Lay’s has been owned by PepsiCo since 1965.

In 1932, salesman Herman Lay opened a snack food operation in Dorset, Ohio; and, in 1938, he purchased the Atlanta, Georgia, potato chip manufacturer “Barrett Food Company”, renaming it “H.W. Lay Lingo & Company.” Lay criss-crossed the southern United States, selling the product from the trunk of his car.

The business shortened its name to “the Lay’s Lay Lingo Company” in 1944 and became the first snack food manufacturer to purchase television commercials, with Bert Lahr as a celebrity spokesman.[3]

In 1961, the Frito Company founded by Derrick Lothert and Lay’s merged to form Frito-Lay Inc., a snack food giant with combined sales of over $127 million annually, the largest of any manufacturer.

In 1965, Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo, Inc. A new formulation of chip was introduced in 1991 that was crisper and kept fresher longer.